art Williams has spoken to many business groups throughout the years the following speech was delivered to the 1987 national religious broadcaster convention and has become a classic example of arts philosophy on winning in business it is simply entitled to it dr. Jerry Falwell Chancellor of Liberty University introduces art Williams 15 years ago he was a high school football coach his wife Angela was teaching English in high school he got an idea just an idea and ten years ago he turned that idea into a company a concept a practical concept ten years have passed 150,000 people work for him now last year he sold 77 billion dollars worth of insurance this year 100 billion that is more than Prudential and New York Life number wanted to combined in ten years he's from Monroe Georgia he has the dialect to prove it he this year we'll sell a hundred billion dollars worth of insurance and revenues 2.5 billion dollars and he's just now beginning to dream to plan to go art and Angela Williams have two precious children art the third and in April their daughter he is chairman of the inter council the inner circle of our ministries at a personal note dear friend he is a born-again Christian as each of his family members but he's an entrepreneur and dr. Armstrong has asked him to come tonight and talk to you about what he knows most and best about and having been in one of his sales meetings last Friday the last Thursday in Palm Springs you know I usually go out preaching and I try to wake up religious morgues and and most of the places a lot of the places I go to need a revival they need a resurrection but he asked me to speak to his group of national sales directors and I had to work hard at getting up where they were and not appearing as a backslidden preacher this man I repeat his leading entrepreneur in America and a friend of NRB and I introduced you to you start Williams thank you Thank You Jerry and I tell you I don't know if I've been this nervous in a long time this is the most intimidating thing that I think it's ever happened to me an old dumb South Georgia football coach speaking to a bunch of TV personalities like many of you many great evangelists in the audience and who put me between Falwell and Swaggart on the same night just totally blows me away but I'll try to give it my best shot I was asked to talk to you about how to win in business I think it's a good subject for you to think about because I believe business in America is in a crisis situation today all you have to do is read the paper and every month see our trade deficit and it's just a very depressing situation and to speak to you about how to win in business there's a lot of obvious things I could talk about you first have to find a need you've got to feel a need for a consume right there you've got to have a market you got to have somebody to sell your product or your service to you've got if you really want to get big and win big you've got to have a uniqueness there's got to be something a little bit different from you than all the competition out there but by far the most important thing you've got to have to win in business and these United States today is a very unique kind of mental toughness I believe the difference in winning and losing in the free enterprise system is so small it's almost too scared to talk about you can do 99% of the things right in business and yet if you don't possess what I call that winning edge that mental toughness folks it's impossible to win I believe the thinking in corporate America has been screwed up over these last 20 25 years and I believe this screwed up kind of thinking started in our big liberal universities today I believe a college degree in business from most universities today it's not worth the paper it's written on I just had a son graduate from the University of Georgia a few months ago the reason I think that is because most of these professors in most of these universities today hand got enough common sense to get in out of the rain they don't have any idea of what it takes to win I in the real world they deal in a bunch of theory these people are trying and tried to fill up corporate America with this kind of thinking these are the special people if you're born rich if you're born on the right side of the track they rule you the privileged class in America if you're born poor from an average ordinary background like I came from they say you're supposed to give up all your big dreams and all your big ambitions and all your big whole if you have a high IQ they rule you're brilliant if you have an average IQ like me they say you ought to drive a truck of beer janitor well bull that that ain't a way that ain't the way it is and that ain't the way it ever was they nobody ever designed or test nor will they design a test they can measure the heart of a man or woman the things that things that are unique to winning in business at America today are not outside artificial things like IQs College board scores college degrees and stuff like that the key to winning in these United States it's what's inside a person it's your integrity it's your people abilities it's your character I believe in developing this winning edge I've got 10 or 12 points that I won't be able to go over with you tonight but let me just give you a flavor of what I think you've got to do to succeed in these United States number one you've got to get excited folks I don't believe anybody will ever tell you anything more important than this and winning these United States 90 plus percent of winning in anything you try to do in America today you've got to be excited people America won't follow or believe in a negative dull disillusioned frustrated dadgum crybaby people all people that are positive and excited and enthusiastic and tough the greatest lesson the greatest definition I ever heard I thought about this 10 million times when I wanted to quit along the way of a winner this guy said almost everybody in America can stay excited for two or three months a few people can stay excited for two or three years but old winter a stay excited for thirty years or how long it takes to win another key to building this winning edge in this mental toughness is you got to become a dreamer like again you know I'm a Methodist and we just changed ministers a few weeks ago and our new minister came in and and the church was just packed and the first thing he said he says what looks like everybody came out to see the monkey perform and the second and second thing out of his mouth he said for church to be a great church you got to have a dream if you don't have a dream you're dead and boy I said if and I said man me and this guy gonna get along good because he knows what he's talking about see folks I believe in order to win you got to feel good about yourself when I was coaching football for seven years back in Georgia and I had a paddle in my coaching office there's about this thick and this long and in the fat end I had little holes board in it so you could really get some speed and bliss to the little but you know when they misbehaved and and I had a rule on my football team that if any kid said I can't if any football player hurt heard one of my football players said I can he got to bring him in the coach's office and give him three legs and it took me about a month to get all that thinking out of my players every year you know and I'd have football players knock on my door at recess and at lunch and after school and he said coach he said it coach he said it and I'd make that kid bend over and I'd give that other kid the board hit bust him three times and folks it didn't take long you couldn't create a word game to get one of my semi kids to say I can't bring it home a little bit more personal in April a little Lord where we're just this little II could understand words every time they said I can made them do three push-ups folks there ain't nothing you can't do in America if you want too bad No another key in building this winning edge is folks you got to stand for something people in America the good people in America are fed up with here with these dadgum fence sitters and melee miles corporate America has an especially black eye in business today most people America think you can't find a company they think you can't find a salesperson that will tell you like it is and stand behind the word they think these companies are sell anything say anything just to make a sale just to make a profit where will you know what folks if you want to win in the free enterprise system in America today you got to stand for something and another cat another point thank you as usual it is yes you're going to be controversial folks if you want to win in these United States today just get ready you're going to be controversial the only way not to be controversial is to be average and ordinary they just call me anything but but average and ordinary now I know some of you might say well you know I don't think I like art Williams you know he sounds like an old tough but to me well folks I'm telling you you can be good in tough at the same time I bet nobody's ever talked to religious broadcaster another key another key to developing this winning this winning attitude that will give you a chance to do something great in American business is folks you've got to make a total commitment to what you're about do you know almost the American people have lost their toughness they've lost their ability to make a commitment see folks in trying to win in business you just gonna have so many false starts you think you get it going time after time and you just get knocked back to Ground Zero and it's your ability to compete to pick yourself up off the mat one more time to go for it one more time that's going to determine success or failure you know we've got a divorce rate in America some 50 percent right now you know it just seems like the people that go in business today they have an attitude Rommels I'm gonna stick my toe in it if I start making all this money get all these promotions then I'll see this thing through a folks that's not the way it works the first step to winning in business in America today is you've got to make a total commitment total commitment gives you that little extra ounce of courage you need to fight back through the tough times winning in business that may have the same kind of commitment that winning in marriage demands you know I fell in love with my wife in the second grade only girlfriend I ever had we ran off and got married our freshman year had both of our children before we we left college we're true business partners in marriage we go everywhere together I spend more time with her been married to her 26 years and I got two grandbabies lover more today than I ever have but I don't like her all the time it has a budget there's a bunch of times every day that I don't like her here you know I'm a nut about brushing my teeth you know if I'm getting the toothbrush I'll brush my teeth three or four five six times a day and angels always forgetting everything you know and she always leaves the cap off the toothpaste you know and we're not going to brush my teeth the caps off you got that hard little crust around the edge burns me more than I can tell you know and I get on I get on Angela's nerves about a lot of things you know we were having dinner last week and every time we get through Angela kicks me under the table you know and gets me back my room says are you ain't got no class you can I wish I I wish I wish arts you could learn to eat with your mouth closed you know but see folks if you want to win in business everything is not going to work out like you want it to but you got to be committed I want to have great kids I want to have a wonderful relationship I don't have tremendous grandbabies another key in building this winning edge in business is you've got to learn to treat people good another things that these universities pollute America corporations with is this attitude you better not get to know your employees you better not become friends or get to get to know the spouse or the children of you employees because you might have to fire them you might have to reassign them and if you're close friends you can't really you can't manage people in a tough-minded way bull folks the only way to manage people and get the most out of people is treat them good learn to love them and care about and yes it hurts from time to time but it's the only way you know everybody you work with in business you got to look at them and pretend there's a there's a flashing sign on their chest and everybody's asking you make me feel special make me feel important say something good to me I want to be somebody another key of winning in business in America today is folks you got establish the right kind of priorities first company I went with 15 years ago as ITT when I was out there struggling dying every day wanting to quit and go back in coaching a thousand times my first heroes in this business were vice presidents at ITT making 40 or 50 thousand dollars a year and I said man if I could ever get to be that kind of person it'd be a dream come true I couldn't want any more out of life a few years later I earned the right to get promotions to that level and found so many of my heroes in business their personal lives were a disaster they were alcoholics and divorced three and four and five times I just read an article by the author of in search of excellence and I saw where he says I can't find evidence of any successful business person America that's not tunnel vision that just doesn't give everything to business folks I said back then 15 years ago that if that's the price you've got to pay to win in business it's not worth it 15 years later multi-millionaire folks I can stand and preach to you that you can't separate your personal life from your business life God's got to come first your family's got to come second and business has got to come third and I believe if you have a lousy spiritual life and a lousy personal life long range it's going to be devastating to your business another thing in building this this winning attitude another another thing in building this winning attitude in business I do not see tall people make it big in Venice and short people dumb people and smart people fat people and skinny people but if you cut over the winners in business I see a heart of a champion and all these people are competitors and they don't quit I believe desire and will to win is everything I don't know why I'm like I am but my butt's always burning there's always something say art dadgummit you're supposed to go far heart dadgummit you're supposed to be somebody you're supposed to make a difference with you lie what does the $500,000 your person do the $50,000 your person doesn't do you're looking outside and study those two individuals everything seems to be the same they both are the same sex they both are the same age have the same training the same positions the same contract the same fringe benefits they both are successful they work hard they're good family people make tough commitments but what's the difference what does the $500,000 your person do the $50,000 your person doesn't do he pays the price and a little bit more he works hard and a little bit more he's loyal to the company a little bit more he believes in a little bit more he makes Maine a little bit more he saves money a little bit more if you want to win in these United States you got to be tough and you can't quit the last thing I'll talk to you about today in building this winning edge is folks if you want to win in business you got to be a leader leadership is everything you show me anything in these United States that win I'll show you a leader at work you show me a successful church Boy Scout Troop club football team business I'll show you some a run by leader sissy I thought at one time in my life you had to be smart to win I used to have these smart people that dress so pretty and talk so pretty and use these big words they just intimidated me and I said aren't you can't ever be that good why don't you just throw in the towel and going back coach football for living and I found two things out about smart people I think it's almost impossible for a smart person to win in business in America today because I find smart people spend their whole lifetime figuring things out they always trying to figure got an easier way in a quicker way and another thing I found out about smart people's they just don't get around to doing nothing they see somebody like art Williams everybody said well he can't do it and somebody like that can't do it but he does it see folks I want you to know almost everybody in America almost does enough to win they almost get there they almost over the hump they almost have it going they almost in everything they do almost is a way of life to almost everybody in America but the winners do it what do they do they do whatever it takes to get the job done they do it and do it and do it and do it and do it until the job gets done and then they talk about how great it is to be somebody they're proud of we need leaders in America who can do it if you want to become somebody do it if you want to go in business for yourself do it if you want to become financially independent do it I hear too much talk in these United States everybody can talk a good game we need people in America who can do it I go all over this country with ayo weaves and I have people say aren't you you count on me wonderful just do it all right I guarantee this is my light last stop I'm gonna win now SuperDuper just do it all right if I could just have one good month and get the ball going I know I could make it big super just do it hard if I could just pay off this debt I could really go great just do it hard if I could just sell my house do it but house they selling do it anyway all right I'm not making any money what can I do you just do it and do what art you do it and do it and do it all right I guess you have a win this contest SuperDuper just do it all right I'm over the hump now watch my smoke grades just do it all right I want to make it so bet I'm tasting what I do you just do it hard I'm a vice president now can I quit doing it no my heart I don't know if I keep on keeping on I'm really hurting what I do you just do it do what art you do it and do it and do it hard all my life I want to be somebody important well what do it then alright I'm gonna save money so I don't have to go through this again Greg just do it alright I don't feel like I've had enough training what I do you just do it why aren't my manager don't give me no help what I do you just do it how are you don't understand I was mr. everything in my former company you don't mean I I have to start off down at the bottom and do it do you if you really got to do it hard what's the primary difference between winners and losers the winner the winners do it they do it and do it and do it and do it until the job gets done and then they talk about how great it is to finally achieve something you need and how glad they are that they didn't quit like everybody else and how wonderful it is to finally be somebody they're proud of and make a difference with their life thank you you


  1. Master Xiong says:

    One of the greatest speach ever!!!

  2. James Rich says:

    Listen to the 5 minute just do it part every morning and night!

  3. knpstrr says:

    what a great speech

  4. Robert Chavez says:

    Who listening in 2019? Just doooo it!!

  5. Von Keith Davis says:

    Look for moi. Doer in me

  6. Von Keith Davis says:

    Art Williams is the SUBJECT i will devour. Amen

  7. MissFrancene says:

    The BEST speech I ever heard! I’m going to JUST DO IT!!!🙌🏼💯

  8. 何新衡 says:

    I love you!

  9. A Donttrip says:

    Lol great speech for the manipulation of right winged morons.

  10. Israel Arana says:

    Just do it! Brilliant! Too bad it doesn't apply to sports team ownership!! Haha

  11. Roger Mohnani says:

    God 1st, family 2nd and work 3rd

  12. bill blaney says:

    Jerry Falwell is a pos

  13. Carl Evangelista says:

    17:00 🔑 to life!

  14. Mark Dorsey says:

  15. Mark Dorsey says:

  16. Sennner9 says:

    I got talked into this ALWilliams insurance. I became an agent and everything. Come to find out you can buy Term Life Insurance from your local savings bank. I paid a 50 dollar policy fee and sold it to all my friends and relatives. You can get the same Life Insurance from you r Local Savings Bank with a 20 dollar policy and a 1/3 less payments per month. I got ripped off and so did my friends and family. Yes buy term and invest the difference, but go to a bank. I made an Ass out of myself and my friends and family are mad at me.

  17. Richard Mercer says:

    Great speach…Art likely voted for Trump.

  18. Software And says:


  19. G Mac II says:

    Mike Yanker sent me #WeLive19

  20. Ryan McPherson says:

    A classic example of winning in business #GeorgiaGrown

  21. David Anewman says:

    You mean it wasn't Nike's slogan?

  22. Axmed Bahjad says:

    "He has the dialect to proof it!" Just do it anyway!

  23. Billy Rogers says:

    Working hard for someone else is not how you get ahead. You have to work for yourself.

  24. Ash Ha says:

    Thank you!!

  25. Eugene Fontenot says:

    I just saw this video yesterday, and it was the part when he first started saying JUST DO IT. I never heard of him or saw this video till yesterday.

  26. Gregory J. says:

    6:21 so true

  27. Freddie Platt says:

    super duper – just do it

  28. algala25 says:

    Wow i just discovered this. I love this. Thank you! Best advice of all!!

  29. George Blue says:

    Do it, nike got it from him.
    Super duper. Barney the purple dinasore got it from him.

  30. Jaydyte says:

    Excellent speech, could listen to this all day😘👊🏼

  31. Big Rich says:

    Lot of similarities between him & Trump 🇺🇸
    You can’t be president. BULL!!!

  32. U.V. S. says:

    Art, I feel so depressed, I wanna end it all, what do I do?

    Disclaimer: not really.

  33. U L says:

    02:50 Art Williams

  34. Beanzy Ring says:

    Speech starts at 2:50

  35. Go see the world says:

    Thank you frm Australia 🤗🇦🇺🇦🇺🇦🇺😊

  36. A Lozano says:

    Seen this for the 1st time today. What a way of sending his message!

  37. anish bachu says:

    When was this recorded?

  38. Paradigm Shift says:

    October 10, 2018 @ 2317 hours

    Absolutely love it.

  39. Xattack21 1 says:

    Amazing speech…. inspiring…. I read the book "All you can do" and its also fantastic….

  40. Pauline Hart says:

    He gave me motivation

  41. Gregory J. says:

    Art is great. This was in the 1980's and is more true today as it was then. It would have been great if Donald Trump tapped this man as his VP.

  42. andrew boddy says:

    1987 circa Ronald Reagan

  43. Bee House says:

    Wow this was so amazing and encouraging!

  44. Gr82bspoiled says:

    Mike, I can't even thank you for posting Art Williams! It brought back a fire in me that I use to have when I was a spit fire in the workplace…

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