How Tierra Whack Is Reviving The Art Of Hip Hop Videos

Alana Yzola: Tierra
Whack is quickly becoming one of the brightest new stars in hip-hop. She’s gotten cosigns from hip-hop
juggernauts like Meek Mill and appeared on Beyoncé’s
“The Gift” album. But what really makes
Tierra Whack one of a kind is her video style. The MC dropped her visual
album, “Whack World,” with undeniable success. With that album, she released 15 wildly creative music videos. Tierra Whack: The most fun
video to shoot was definitely… … so many, 15, ah…. Yzola: Each video comes
with a host of references and eye-popping visuals that match her fresh take on hip-hop. In addition to her lyricism
and rapid-fire flow, here’s why her groundbreaking video style is making her an artist to watch. Tierra Whack first appeared
on the scene at age 15 when she did an impromptu freestyle for one of Philly’s
underground rap collectives. Whack: When I started
freestyling in Philly, I was really young, and that was just, like, something to do; everybody was doing it. And it kinda, like,
helped me to get my buzz, you know, in the streets and everything. Yzola: The video of her
rapping got posted online and racked up tens of
thousands of views overnight. From there, she started
showcasing her talents on local radio stations, freestyling for the likes
of Meek Mill and A$AP Rocky, who compared her flow to Kendrick Lamar’s. Whack: Eventually, I
was like, you know what? I think I really wanna take
this rap stuff serious. So, I started getting into the studio, just really trying to, like, write hooks. Yzola: She recorded her first
hit single, “Mumbo Jumbo,” in 2017 the day after
getting her teeth pulled. Because of her loopy state at the time, the lyrics sound like total gibberish. ♪ All d— night ♪ ♪ Been awake ♪ ♪ Aw yeah ♪ ♪ No ♪ Yzola: In other words, it’s an extreme and catchy take on mumble rap. But it was “Mumbo Jumbo’s”
dentist-office-themed video that really made the song go viral, turning Solange into a fan. She also earned praise
from Kevin Abstract. Abstract called “Mumbo
Jumbo” the best music video he’d seen all year. But “Mumbo Jumbo” was only the beginning. Tierra took her video
game to a whole new level with her debut album, “Whack World.” The project contains 15 tracks, each clocking in at 60 seconds and accompanied by its own video. Each one of the video’s concepts
is distinct from the next. Yet, the whole thing flows
from beginning to end like a short film,
seamlessly taking us through the weird and captivating world of Tierra Whack’s mind. To bring her vision to life,
Tierra enlisted the help of Thibaut Duverneix and his team at Gentilhomme studio in Montreal. Thibaut Duverneix: If I could categorize the style of “Whack World,” I would say it’s made for people who have a very short attention span, and it’s like a candy. Yzola: The project was
first released on Instagram, and it made clever use of the platform’s three-column grid design. Whack: I wrote all the
songs in 60 seconds. We made the beat, and I
was writing to the beat while the beat was getting made. We had the idea, like, solidified. Yzola: But shooting 15 one-minute videos, each with its own set,
concept, and special effects, all in two days was no small undertaking. Duverneix: We thought
it was a great idea but also an amazing challenge. It meant, like, literally
creating 15 little films that would eventually live
together on the platform. But we also wanted to make
it, like, a 15-minute, standalone movie that we
could release on the internet. Yzola: One reason why Whack’s projects feel more like mini
films than music videos is because they take inspiration from her favorite movie genre: horror. Tierra had already showed
off her appreciation for dark humor in early
videos, like “Mumbo Jumbo.” And Duverneix helped her
incorporate those themes into “Whack World.” Like in her video for “Bugs Life,” when Tierra pulls back her hoodie to reveal a grotesque, half-swollen face. Whack: I do not like summertime because that’s when the bugs come out, and I’m allergic to bug bites. Duverneix: So I was like,
let’s make your face swollen like you had, like, a
crazy allergic reaction. Whack: All my life I had to fight. What did you do to my face? But then, also, “A Bug’s Life” is one of my favorite movies. Like, so classic. Like, favorite ever. Yzola: Horror motifs is
something you’ll see a lot of in the visuals for “Whack World.” The surprisingly upbeat
song “Pet Cemetery” references both the
terrifying Stephen King novel and the kids’ animated film
“All Dogs Go to Heaven.” ♪ All dogs go to heaven ♪ ♪ Heaven ♪ Yzola: The tombstone is also a nod to the comedy-horror series “Being Human.” Sally Malik is a ghost on the show whose character also died in 2010. The video captures the play
between light and dark, showing Tierra hanging out with giant, Muppet-like
creatures in a graveyard while singing about death and mourning. There’s a lot of childhood
nostalgia in “Whack World.” “Dr. Seuss” draws inspiration
from “Alice in Wonderland.” “Fruit Salad” is based on
the song by The Wiggles. And the video concept for “Hungry Hippo” is an irreverent play on the
classic Hasbro kids’ game Hungry Hungry Hippos, right
down to the color coding. Whack: The most fun video
to shoot was definitely… … so many, 15, ah… “Fruit Salad.” ♪ I did, I did ♪ ♪ I eat all my vegetables ♪ Yeah. Yzola: In the final video
for “Whack World,” “Waze,” Tierra sits in a room as it
fills up with soapy suds. Whack: Out of all my music
videos, the most challenging was definitely “Waze.” “Waze” was crazy. I had to, like, sit in the
same, like, stance for, like, it was so long, and I couldn’t breathe. The bubbles smelled like bleach. Duverneix: She had to hold still, not coughing and, like, not crying. Also, what’s funny is, like, in the track, you can hear her coughing. (coughing)
♪ One, two, three ♪ Duverneix: But she couldn’t cough on set. Yzola: Tierra’s vision
puts her next in line in a series of true hip-hop originals. She cites the original
music-video queen, Missy Elliot, amongst her biggest artistic influences, along with other hip-hop vanguards, like Busta Rhymes and Kanye West. She also named OutKast
her favorite rap duo and has referred to André
3000 as her “father.” From inspiration to execution, Whack has earned some serious accolades, especially after “Whack World.” She got a best music
video nod at the Grammys for her visuals to “Mumbo Jumbo.” And now she’s fresh off
landing a coveted spot in the XXL Freshman Class. Pitchfork put “Whack World” at No. 9 on their list of the
50 best albums of 2018, and Billboard put it on
their critic’s picks list of the 100 greatest music
videos in the 21st century. All right. So, guys, what did
you think of “Whack World?” And which tracks would you
like to see some visuals for? Let us know in the comments below.

51 Replies to “How Tierra Whack Is Reviving The Art Of Hip Hop Videos”

  1. Anushka Desai says:

    Like for free Lambos

  2. Alexandra Hileman says:


  3. Dima Mohamed says:

    Hi that’s really cool

  4. SELOZAR Is My Favourite Myth says:


  5. ManLikeMo says:

    If this is blue you love INSIDER💗
    👇(I’m gifting my next 10 loyal subscribers 🤩)

  6. Lucy_ 112 says:


  7. Indu Devi says:

    Omg …..

  8. Your Breakfast says:


    The fly was a paid actor.

  9. Carmen King says:

    My cousin

  10. Lucy_ 112 says:

    5 views and 11 likes YouTube is drunk

  11. Gratifying ASMR says:

    Some of these music videos are wild 😆 I make satisfying kinetic sand videos!

  12. VOLAIRE ♪ says:

    I appreciate videos about other artists, very cool

  13. payal.n says:

    Early squad!! How ya'll doooiin?

  14. Shiny Kabuto says:

    She’s wack

  15. The Juice Machine says:


  16. Spicy moon says:

    Looked up "mumbo jumbo" and everything was Minecraft lol

  17. MrJreed1000 says:

    I don't get it🤔

  18. Mohamed Zeek says:

    You can really say : "She got 'whack'ed"

  19. Gareth Thomas says:

    appeared on Beyonce, time to leave….what happened to Public Enemy and KRS-One/BDP etc ? Hip-Pop now

  20. se Lent says:

    Listened to some of her songs they suck her videos are good but have very little to do with hip hop culture this is just click bait

  21. Trueminati says:

    Copied Kanye wow

  22. austin says:

    There have been so many dope music videos. Yall ain’t watching.

  23. Kimesha's ROBLOX Life says:

    Thats great
    Im gonna check out the vids right now

  24. EURO BOSS says:

    She whacked my ears 6 feet under.

  25. Kayla lil peep forever says:

    I can't stand female rappers 🙄

  26. virtilla says:

    She should collab with ttc

  27. Makayla Simon says:

    Lol I thought that was her actual face and something was wrong with her.

  28. Moxie Beast ASMR says:

    i love love love her. beautiful creative genius. and she makes me wish I had a gap tooth.

  29. 925Warbot says:

    More about video and not the song

  30. Epic Scientist95 says:

    Got an Insider video, Tierra made it🔥🔥🔥🔥🔥🔥🙏

  31. Knot says:

    nah, she’s still whack

  32. Yes, yes, i know i am a cheese stick Mozzarella says:

    Y a lot of yall b hating? Whats yall problem? B happy 4 her or keep it pushing period.

  33. Anne Wagner says:

    A creative mastermind. Really love the deep thought process behind it all.

  34. Cheech and Sean says:

    Uhhhhh. Never ever heard of her. DJ Ak post her??

  35. HindsightPOV says:

    Dang. From the thumbnail I thought she was really hurt. Thankfully it was only prosthetics.

  36. Folk says:

    interesting. hip hop is indeed in dire need of reinventing

  37. Eduardo J Perez says:

    Anyone else thought the thumbnail was what she actually looked like.

  38. Matthias Eating Show says:

    That girl ugly wtf

  39. IAM8 says:

    Stop the nonsense

  40. SuCk mY DoInG says:

    Mumbo jumbo was one creepy vid

    That is if u watch it at 3am

  41. Daveed da sick says:

    The thumbnail shows black love at its finest

  42. Poonam smart kitchen says:


  43. sarah dougherty says:

    yesss tiera was so good at Outside Lands in sf she gave out cupcakes

  44. Eena B says:

    So creative!!

  45. Normelt says:

    This person is okay, but I would rather pick A.S.A.P. Rocky. Please don’t hate it’s my opinion xdxdx

  46. Professor Happy says:


  47. Катя Барковская says:

    This is why I'm unsubscribing, this video is about nothing

  48. Timuçin Leflef says:

    That's whack. 😐

  49. Priscilla Moreno says:

    she had so many bobby pins in her hair🙌🙌i would do that tbh💀💀

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